Pay vs Place

Rochford vs Watford: buying or renting a home

A typical terraced house costs £90,500 (27%) more in Watford than in Rochford. Measured against local pay, buying is harder in Watford: it takes 9.8× median annual pay, against 7.4× in Rochford.

Rochford, terraced
£332,000
Income typically needed: £66,500
Median full-time pay: £44,750
Watford, terraced
£422,500
Income typically needed: £84,500
Median full-time pay: £43,219

At a glance

Rochford Watford
Buying a home Expensive Expensive
Renting a home Expensive Very expensive
Recorded crime Low About average

Buying rates the typical price of all homes against median pay; renting rates a year of average rent against median pay; crime rates recorded crime per resident against the England and Wales average.

What the numbers say

Median full-time pay in Watford (£43,219) is 3% lower than in Rochford (£44,750), while a typical terraced house costs 27% more (£422,500 against £332,000). Set against local pay, Rochford is the easier of the two for a typical earner to buy in.

Buying a terraced house takes 7.4× annual pay in Rochford and 9.8× in Watford. Renting one takes 35% of pay in Rochford and 49% in Watford. Both are harder in Watford, and the gap is wider for renting.

Across all property types and measured against pay, Rochford is the 89th most expensive of 316 areas to buy in, and Watford is the 66th most expensive of 316 areas. For renting against pay, Rochford is around the middle of 316 areas (131st most expensive) and Watford is the 23rd most expensive of 316 areas.

Someone on £40,000 in Rochford would need about £51,000 in Watford to be equally placed to buy a terraced house, and about £54,000 to be equally placed to rent one. Keeping the same pay after a move to Watford would leave you worse placed to buy. These figures compare housing costs only; they ignore other living costs and the pay you could earn in a new job.

Police recorded 43.5 crimes per 1,000 residents in Rochford and 86.7 in Watford, so recorded crime per resident in Watford is 2.0 times the rate in Rochford. The biggest difference is in vehicle offences: 2.6 per 1,000 in Rochford against 5.7 in Watford.

Can a typical earner buy?

Terraced house Rochford Watford
Median full-time pay £44,750 £43,219
House price ÷ pay 7.4× 9.8×
Median pay as a share of income typically needed to buy 67% 51%
Rent a year as a share of median pay 35% 49%

Buying, by property type

Type Rochford Watford Difference
Semi-detached £390,000 £560,000 +44% in Watford
Terraced £332,000 £422,500 +27% in Watford
Flat £195,000 £266,000 +36% in Watford

Renting, by property type

Type (average rent a month) Rochford Watford Difference
Semi-detached £1,359 £2,015 +48% in Watford
Terraced £1,297 £1,748 +35% in Watford
Flat £1,066 £1,434 +35% in Watford

Crime

Police recorded 43.5 crimes per 1,000 residents in Rochford and 86.7 in Watford, so recorded crime per resident in Watford is 2.0 times the rate in Rochford.

Police recorded crime per 1,000 residents Rochford Watford Difference
All recorded crime (excluding fraud) 43.5 86.7 +100% in Watford
Violence against the person 20.8 33.5 +61% in Watford
Sexual offences 1.8 3.0 +68% in Watford
Robbery 0.3 1.3 +338% in Watford
Residential burglary (per 1,000 households) 3.5 5.4 +52% in Watford
Vehicle offences 2.6 5.7 +120% in Watford
Theft from the person 0.1 1.8 +1690% in Watford
Criminal damage and arson 3.8 6.8 +78% in Watford

Rates use resident population, so city centres and student areas show higher crime per resident than residents experience. Recorded crime also depends on reporting and police recording practice.

How prices have changed in each area

Average house price for all property types, indexed so that 2005 is 100. A line at 200 means prices have doubled.

Rochford: 192Watford: 203
House prices in Rochford and Watford since 2005, indexed so that 2005 is 100Prices indexed to 2005 = 100. Rochford now 192, Watford now 203.10015020025020052010201520202025House prices in Rochford and Watford since 2005, indexed so that 2005 is 100Prices indexed to 2005 = 100. Rochford now 192, Watford now 203.10015020025020102020
Show the figures
YearRochfordWatford
2005100100
2006103105
2007112117
2008113114
2009102103
2010108110
2011106112
2012107115
2013110120
2014118136
2015133154
2016150178
2017162186
2018165183
2019171179
2020169184
2021172195
2022185208
2023188206
2024182200
2025187203
12 months to July 2026192203

In 2005 the average home cost £212,283 in Rochford and £195,889 in Watford. Now it is £408,609 and £397,855: Rochford is up 92% and Watford is up 103%. Prices have risen faster in Watford, so the gap between the two has narrowed.

Buying a home against local pay, over time

Average house price divided by median full-time pay. Higher means harder to afford.

Rochford: 8.9 years of payWatford: 9.2 years of pay
Years of median pay needed to buy the average home in Rochford and WatfordRochford now 8.9, Watford now 9.2 years of pay.0×5×10×15×20052010201520202025Years of median pay needed to buy the average home in Rochford and WatfordRochford now 8.9, Watford now 9.2 years of pay.0×5×10×15×20052010201520202025
Show the figures
YearRochfordWatford
20058.2 years of pay6.7 years of pay
20108.2 years of pay6.9 years of pay
2015–9.4 years of pay
2020–10.3 years of pay
20258.9 years of pay9.2 years of pay

In 2005 a home cost 8.2 years of pay in Rochford and 6.7 years in Watford. In 2025 it was 8.9 years and 9.2 years.

Affordability has worsened more in Watford over that time.

How rents have changed in each area

Average monthly rent for all property types, indexed so that 2015 is 100.

Rochford: 149Watford: 157
Rents in Rochford and Watford since 2015, indexed so that 2015 is 100Rents indexed to 2015 = 100. Rochford now 149, Watford now 157.100120140160201620182020202220242026Rents in Rochford and Watford since 2015, indexed so that 2015 is 100Rents indexed to 2015 = 100. Rochford now 149, Watford now 157.100120140160201520202025
Show the figures
YearRochfordWatford
2015100100
2016105108
2017109113
2018112113
2019114113
2020116114
2021119118
2022123124
2023129132
2024134144
2025141152
August 2026149157

In 2015 the average rent was £875 a month in Rochford and £1,163 in Watford. Now it is £1,300 and £1,829: up 49% in Rochford and up 57% in Watford. Rents have risen faster in Watford.

What your salary is worth in each area

Salary needed to afford the same kind of home (terraced), going by median prices and average rents.

Moving from Rochford to Watford

Earning in Rochford Equivalent to buy in Watford Equivalent to rent in Watford
£30,000 £38,000 £40,500
£40,000 £51,000 £54,000
£50,000 £63,500 £67,500
£60,000 £76,500 £81,000

Moving from Watford to Rochford

Earning in Watford Equivalent to buy in Rochford Equivalent to rent in Rochford
£30,000 £23,500 £22,500
£40,000 £31,500 £29,500
£50,000 £39,500 £37,000
£60,000 £47,000 £44,500
Prices are medians for each property type over the last 12 months of registered sales; types with fewer than 100 sales in either area are left out. Rents are ONS averages for the area. Pay is the median for full-time employees living in the area, before tax. Income needed is illustrative: it assumes a 10% deposit and a lender willing to lend 4.5 times income. Real lending depends on your circumstances. Salary equivalents compare housing costs only, not other living costs, tax or the pay you could earn in a new job.

All Rochford figures · All Watford figures