Pay vs Place

Kensington and Chelsea vs Richmond upon Thames: buying or renting a home

A typical terraced house costs £2,150,000 (246%) more in Kensington and Chelsea than in Richmond upon Thames. Measured against local pay, buying is harder in Kensington and Chelsea: it takes 57.5× median annual pay, against 15.3× in Richmond upon Thames.

Kensington and Chelsea, terraced
£3,025,000
Income typically needed: £605,000
Median full-time pay: £52,576
Richmond upon Thames, terraced
£875,000
Income typically needed: £175,000
Median full-time pay: £57,233

At a glance

Kensington and Chelsea Richmond upon Thames
Buying a home Very expensive Very expensive
Renting a home Very expensive Very expensive
Recorded crime High Low

Buying rates the typical price of all homes against median pay; renting rates a year of average rent against median pay; crime rates recorded crime per resident against the England and Wales average.

What the numbers say

Median full-time pay in Richmond upon Thames (£57,233) is 9% higher than in Kensington and Chelsea (£52,576), while a typical terraced house costs 71% less (£875,000 against £3,025,000). Set against local pay, Richmond upon Thames is the easier of the two for a typical earner to buy in.

Buying a terraced house takes 57.5× annual pay in Kensington and Chelsea and 15.3× in Richmond upon Thames. Renting one takes 103% of pay in Kensington and Chelsea and 56% in Richmond upon Thames. Both are harder in Kensington and Chelsea, and the gap is wider for buying.

Across all property types and measured against pay, Kensington and Chelsea is the most expensive of 316 areas to buy in, and Richmond upon Thames is the 14th most expensive of 316 areas. For renting against pay, Kensington and Chelsea is the most expensive of 316 areas and Richmond upon Thames is the 30th most expensive of 316 areas.

Someone on £40,000 in Kensington and Chelsea would need about £11,500 in Richmond upon Thames to be equally placed to buy a terraced house, and about £24,000 to be equally placed to rent one. Keeping the same pay after a move to Richmond upon Thames would leave you better placed to buy. These figures compare housing costs only; they ignore other living costs and the pay you could earn in a new job.

Police recorded 145.8 crimes per 1,000 residents in Kensington and Chelsea and 57.3 in Richmond upon Thames, so recorded crime per resident is 61% lower in Richmond upon Thames. The biggest difference is in sexual offences: 4.1 per 1,000 in Kensington and Chelsea against 1.8 in Richmond upon Thames.

Can a typical earner buy?

Terraced house Kensington and Chelsea Richmond upon Thames
Median full-time pay £52,576 £57,233
House price ÷ pay 57.5× 15.3×
Median pay as a share of income typically needed to buy 9% 33%
Rent a year as a share of median pay 103% 56%

Buying, by property type

Type Kensington and Chelsea Richmond upon Thames Difference
Terraced £3,025,000 £875,000 -71% in Richmond upon Thames
Flat £860,000 £470,000 -45% in Richmond upon Thames

Renting, by property type

Type (average rent a month) Kensington and Chelsea Richmond upon Thames Difference
Terraced £4,500 £2,681 -40% in Richmond upon Thames
Flat £3,069 £2,045 -33% in Richmond upon Thames

Crime

Police recorded 145.8 crimes per 1,000 residents in Kensington and Chelsea and 57.3 in Richmond upon Thames, so recorded crime per resident is 61% lower in Richmond upon Thames.

Police recorded crime per 1,000 residents Kensington and Chelsea Richmond upon Thames Difference
All recorded crime (excluding fraud) 145.8 57.3 -61% in Richmond upon Thames
Violence against the person 31.8 15.1 -53% in Richmond upon Thames
Sexual offences 4.1 1.8 -56% in Richmond upon Thames
Robbery 4.2 1.3 -69% in Richmond upon Thames
Residential burglary (per 1,000 households) 11.4 7.8 -31% in Richmond upon Thames
Vehicle offences 14.6 7.6 -48% in Richmond upon Thames
Theft from the person 12.8 1.2 -90% in Richmond upon Thames
Criminal damage and arson 6.9 5.3 -22% in Richmond upon Thames

Rates use resident population, so city centres and student areas show higher crime per resident than residents experience. Recorded crime also depends on reporting and police recording practice.

How prices have changed in each area

Average house price for all property types, indexed so that 2005 is 100. A line at 200 means prices have doubled.

Kensington and Chelsea: 236Richmond upon Thames: 234
House prices in Kensington and Chelsea and Richmond upon Thames since 2005, indexed so that 2005 is 100Prices indexed to 2005 = 100. Kensington and Chelsea now 236, Richmond upon Thames now 234.10015020025030020052010201520202025House prices in Kensington and Chelsea and Richmond upon Thames since 2005, indexed so that 2005 is 100Prices indexed to 2005 = 100. Kensington and Chelsea now 236, Richmond upon Thames now 234.10015020025030020102020
Show the figures
YearKensington and ChelseaRichmond upon Thames
2005100100
2006115108
2007144127
2008151127
2009136114
2010161130
2011175134
2012194141
2013217152
2014248178
2015250191
2016245202
2017258206
2018262202
2019238200
2020254210
2021258216
2022278230
2023262230
2024247227
2025246236
12 months to July 2026236234

In 2005 the average home cost £562,861 in Kensington and Chelsea and £343,295 in Richmond upon Thames. Now it is £1,327,221 and £802,985: Kensington and Chelsea is up 136% and Richmond upon Thames is up 134%.

How rents have changed in each area

Average monthly rent for all property types, indexed so that 2015 is 100.

Kensington and Chelsea: 136Richmond upon Thames: 141
Rents in Kensington and Chelsea and Richmond upon Thames since 2015, indexed so that 2015 is 100Rents indexed to 2015 = 100. Kensington and Chelsea now 136, Richmond upon Thames now 141.80100120140160201620182020202220242026Rents in Kensington and Chelsea and Richmond upon Thames since 2015, indexed so that 2015 is 100Rents indexed to 2015 = 100. Kensington and Chelsea now 136, Richmond upon Thames now 141.80100120140160201520202025
Show the figures
YearKensington and ChelseaRichmond upon Thames
2015100100
2016106100
201711098
2018102101
2019102102
2020102105
202198105
2022102107
2023115111
2024125120
2025134133
August 2026136141

In 2015 the average rent was £2,713 a month in Kensington and Chelsea and £1,660 in Richmond upon Thames. Now it is £3,690 and £2,333: up 36% in Kensington and Chelsea and up 41% in Richmond upon Thames.

What your salary is worth in each area

Salary needed to afford the same kind of home (terraced), going by median prices and average rents.

Moving from Kensington and Chelsea to Richmond upon Thames

Earning in Kensington and Chelsea Equivalent to buy in Richmond upon Thames Equivalent to rent in Richmond upon Thames
£30,000 £8,500 £18,000
£40,000 £11,500 £24,000
£50,000 £14,500 £30,000
£60,000 £17,500 £35,500

Moving from Richmond upon Thames to Kensington and Chelsea

Earning in Richmond upon Thames Equivalent to buy in Kensington and Chelsea Equivalent to rent in Kensington and Chelsea
£30,000 £103,500 £50,500
£40,000 £138,500 £67,000
£50,000 £173,000 £84,000
£60,000 £207,500 £100,500
Prices are medians for each property type over the last 12 months of registered sales; types with fewer than 100 sales in either area are left out. Rents are ONS averages for the area. Pay is the median for full-time employees living in the area, before tax. Income needed is illustrative: it assumes a 10% deposit and a lender willing to lend 4.5 times income. Real lending depends on your circumstances. Salary equivalents compare housing costs only, not other living costs, tax or the pay you could earn in a new job.

All Kensington and Chelsea figures · All Richmond upon Thames figures