Pay vs Place

Kensington and Chelsea vs Liverpool: buying or renting a home

A typical terraced house costs £2,860,000 (1733%) more in Kensington and Chelsea than in Liverpool. Measured against local pay, buying is harder in Kensington and Chelsea: it takes 57.5× median annual pay, against 4.4× in Liverpool.

Kensington and Chelsea, terraced
£3,025,000
Income typically needed: £605,000
Median full-time pay: £52,576
Liverpool, terraced
£165,000
Income typically needed: £33,000
Median full-time pay: £37,144

At a glance

Kensington and Chelsea Liverpool
Buying a home Very expensive Fairly affordable
Renting a home Very expensive Fairly affordable
Recorded crime High Above average

Buying rates the typical price of all homes against median pay; renting rates a year of average rent against median pay; crime rates recorded crime per resident against the England and Wales average.

What the numbers say

Median full-time pay in Liverpool (£37,144) is 29% lower than in Kensington and Chelsea (£52,576), while a typical terraced house costs 95% less (£165,000 against £3,025,000). Set against local pay, Liverpool is the easier of the two for a typical earner to buy in.

Buying a terraced house takes 57.5× annual pay in Kensington and Chelsea and 4.4× in Liverpool. Renting one takes 103% of pay in Kensington and Chelsea and 30% in Liverpool. Both are harder in Kensington and Chelsea, and the gap is wider for buying.

Across all property types and measured against pay, Kensington and Chelsea is the most expensive of 316 areas to buy in, and Liverpool is the 27th least expensive of 316 areas. For renting against pay, Kensington and Chelsea is the most expensive of 316 areas and Liverpool is the 115th least expensive of 316 areas.

Someone on £40,000 in Kensington and Chelsea would need about £2,000 in Liverpool to be equally placed to buy a terraced house, and about £8,000 to be equally placed to rent one. Keeping the same pay after a move to Liverpool would leave you better placed to buy. These figures compare housing costs only; they ignore other living costs and the pay you could earn in a new job.

Police recorded 145.8 crimes per 1,000 residents in Kensington and Chelsea and 124.1 in Liverpool, so recorded crime per resident is 15% lower in Liverpool. The biggest difference is in vehicle offences: 14.6 per 1,000 in Kensington and Chelsea against 5.3 in Liverpool.

Can a typical earner buy?

Terraced house Kensington and Chelsea Liverpool
Median full-time pay £52,576 £37,144
House price ÷ pay 57.5× 4.4×
Median pay as a share of income typically needed to buy 9% 113%
Rent a year as a share of median pay 103% 30%

Buying, by property type

Type Kensington and Chelsea Liverpool Difference
Terraced £3,025,000 £165,000 -95% in Liverpool
Flat £860,000 £147,500 -83% in Liverpool

Renting, by property type

Type (average rent a month) Kensington and Chelsea Liverpool Difference
Terraced £4,500 £917 -80% in Liverpool
Flat £3,069 £786 -74% in Liverpool

Crime

Police recorded 145.8 crimes per 1,000 residents in Kensington and Chelsea and 124.1 in Liverpool, so recorded crime per resident is 15% lower in Liverpool.

Police recorded crime per 1,000 residents Kensington and Chelsea Liverpool Difference
All recorded crime (excluding fraud) 145.8 124.1 -15% in Liverpool
Violence against the person 31.8 45.6 +43% in Liverpool
Sexual offences 4.1 4.1 +1% in Liverpool
Robbery 4.2 1.6 -61% in Liverpool
Residential burglary (per 1,000 households) 11.4 6.1 -47% in Liverpool
Vehicle offences 14.6 5.3 -64% in Liverpool
Theft from the person 12.8 1.2 -91% in Liverpool
Criminal damage and arson 6.9 10.3 +50% in Liverpool

Rates use resident population, so city centres and student areas show higher crime per resident than residents experience. Recorded crime also depends on reporting and police recording practice.

How prices have changed in each area

Average house price for all property types, indexed so that 2005 is 100. A line at 200 means prices have doubled.

Kensington and Chelsea: 236Liverpool: 183
House prices in Kensington and Chelsea and Liverpool since 2005, indexed so that 2005 is 100Prices indexed to 2005 = 100. Kensington and Chelsea now 236, Liverpool now 183.5010015020025030020052010201520202025House prices in Kensington and Chelsea and Liverpool since 2005, indexed so that 2005 is 100Prices indexed to 2005 = 100. Kensington and Chelsea now 236, Liverpool now 183.5010015020025030020102020
Show the figures
YearKensington and ChelseaLiverpool
2005100100
2006115110
2007144117
2008151113
2009136104
2010161105
2011175101
201219499
201321799
2014248103
2015250107
2016245110
2017258115
2018262121
2019238123
2020254128
2021258148
2022278161
2023262163
2024247166
2025246179
12 months to July 2026236183

In 2005 the average home cost £562,861 in Kensington and Chelsea and £99,018 in Liverpool. Now it is £1,327,221 and £181,637: Kensington and Chelsea is up 136% and Liverpool is up 83%. Prices have risen faster in Kensington and Chelsea, so the gap between the two has widened.

How rents have changed in each area

Average monthly rent for all property types, indexed so that 2015 is 100.

Kensington and Chelsea: 136Liverpool: 161
Rents in Kensington and Chelsea and Liverpool since 2015, indexed so that 2015 is 100Rents indexed to 2015 = 100. Kensington and Chelsea now 136, Liverpool now 161.80100120140160180201620182020202220242026Rents in Kensington and Chelsea and Liverpool since 2015, indexed so that 2015 is 100Rents indexed to 2015 = 100. Kensington and Chelsea now 136, Liverpool now 161.80100120140160180201520202025
Show the figures
YearKensington and ChelseaLiverpool
2015100100
2016106103
2017110104
2018102104
2019102105
2020102106
202198111
2022102119
2023115127
2024125138
2025134151
August 2026136161

In 2015 the average rent was £2,713 a month in Kensington and Chelsea and £567 in Liverpool. Now it is £3,690 and £913: up 36% in Kensington and Chelsea and up 61% in Liverpool. Rents have risen faster in Liverpool.

What your salary is worth in each area

Salary needed to afford the same kind of home (terraced), going by median prices and average rents.

Moving from Kensington and Chelsea to Liverpool

Earning in Kensington and Chelsea Equivalent to buy in Liverpool Equivalent to rent in Liverpool
£30,000 £1,500 £6,000
£40,000 £2,000 £8,000
£50,000 £2,500 £10,000
£60,000 £3,500 £12,000

Moving from Liverpool to Kensington and Chelsea

Earning in Liverpool Equivalent to buy in Kensington and Chelsea Equivalent to rent in Kensington and Chelsea
£30,000 £550,000 £147,000
£40,000 £733,500 £196,500
£50,000 £916,500 £245,500
£60,000 £1,100,000 £294,500
Prices are medians for each property type over the last 12 months of registered sales; types with fewer than 100 sales in either area are left out. Rents are ONS averages for the area. Pay is the median for full-time employees living in the area, before tax. Income needed is illustrative: it assumes a 10% deposit and a lender willing to lend 4.5 times income. Real lending depends on your circumstances. Salary equivalents compare housing costs only, not other living costs, tax or the pay you could earn in a new job.

All Kensington and Chelsea figures · All Liverpool figures