Pay vs Place

Cheltenham vs Liverpool: buying or renting a home

A typical terraced house costs £141,000 (85%) more in Cheltenham than in Liverpool. Measured against local pay, buying is harder in Cheltenham: it takes 7.4× median annual pay, against 4.4× in Liverpool.

Cheltenham, terraced
£306,000
Income typically needed: £61,000
Median full-time pay: £41,399
Liverpool, terraced
£165,000
Income typically needed: £33,000
Median full-time pay: £37,144

At a glance

Cheltenham Liverpool
Buying a home Fairly affordable Fairly affordable
Renting a home Expensive Fairly affordable
Recorded crime About average Above average

Buying rates the typical price of all homes against median pay; renting rates a year of average rent against median pay; crime rates recorded crime per resident against the England and Wales average.

What the numbers say

Median full-time pay in Liverpool (£37,144) is 10% lower than in Cheltenham (£41,399), while a typical terraced house costs 46% less (£165,000 against £306,000). Set against local pay, Liverpool is the easier of the two for a typical earner to buy in.

Buying a terraced house takes 7.4× annual pay in Cheltenham and 4.4× in Liverpool. Renting one takes 35% of pay in Cheltenham and 30% in Liverpool. Both are harder in Cheltenham, and the gap is wider for buying.

Across all property types and measured against pay, Cheltenham is around the middle of 316 areas (143rd most expensive) to buy in, and Liverpool is the 27th least expensive of 316 areas. For renting against pay, Cheltenham is the 114th most expensive of 316 areas and Liverpool is the 115th least expensive of 316 areas.

Someone on £40,000 in Cheltenham would need about £21,500 in Liverpool to be equally placed to buy a terraced house, and about £30,000 to be equally placed to rent one. Keeping the same pay after a move to Liverpool would leave you better placed to buy. These figures compare housing costs only; they ignore other living costs and the pay you could earn in a new job.

Police recorded 79.7 crimes per 1,000 residents in Cheltenham and 124.1 in Liverpool, so recorded crime per resident is 56% higher in Liverpool. The biggest difference is in violence against the person: 27.2 per 1,000 in Cheltenham against 45.6 in Liverpool.

Can a typical earner buy?

Terraced house Cheltenham Liverpool
Median full-time pay £41,399 £37,144
House price ÷ pay 7.4× 4.4×
Median pay as a share of income typically needed to buy 68% 113%
Rent a year as a share of median pay 35% 30%

Buying, by property type

Type Cheltenham Liverpool Difference
Detached £630,000 £380,000 -40% in Liverpool
Semi-detached £375,000 £240,000 -36% in Liverpool
Terraced £306,000 £165,000 -46% in Liverpool
Flat £204,500 £147,500 -28% in Liverpool

Renting, by property type

Type (average rent a month) Cheltenham Liverpool Difference
Detached £1,753 £1,225 -30% in Liverpool
Semi-detached £1,337 £1,008 -25% in Liverpool
Terraced £1,216 £917 -25% in Liverpool
Flat £985 £786 -20% in Liverpool

Crime

Police recorded 79.7 crimes per 1,000 residents in Cheltenham and 124.1 in Liverpool, so recorded crime per resident is 56% higher in Liverpool.

Police recorded crime per 1,000 residents Cheltenham Liverpool Difference
All recorded crime (excluding fraud) 79.7 124.1 +56% in Liverpool
Violence against the person 27.2 45.6 +68% in Liverpool
Sexual offences 3.1 4.1 +34% in Liverpool
Robbery 1.1 1.6 +44% in Liverpool
Residential burglary (per 1,000 households) 7.4 6.1 -18% in Liverpool
Vehicle offences 6.6 5.3 -20% in Liverpool
Theft from the person 0.7 1.2 +78% in Liverpool
Criminal damage and arson 6.4 10.3 +60% in Liverpool

Rates use resident population, so city centres and student areas show higher crime per resident than residents experience. Recorded crime also depends on reporting and police recording practice.

How prices have changed in each area

Average house price for all property types, indexed so that 2005 is 100. A line at 200 means prices have doubled.

Cheltenham: 189Liverpool: 183
House prices in Cheltenham and Liverpool since 2005, indexed so that 2005 is 100Prices indexed to 2005 = 100. Cheltenham now 189, Liverpool now 183.7510012515017520020052010201520202025House prices in Cheltenham and Liverpool since 2005, indexed so that 2005 is 100Prices indexed to 2005 = 100. Cheltenham now 189, Liverpool now 183.7510012515017520020102020
Show the figures
YearCheltenhamLiverpool
2005100100
2006107110
2007114117
2008108113
200997104
2010109105
2011106101
201211199
201311299
2014120103
2015127107
2016136110
2017146115
2018151121
2019151123
2020157128
2021166148
2022184161
2023186163
2024189166
2025187179
12 months to July 2026189183

In 2005 the average home cost £173,279 in Cheltenham and £99,018 in Liverpool. Now it is £327,870 and £181,637: Cheltenham is up 89% and Liverpool is up 83%. Prices have risen faster in Cheltenham, so the gap between the two has widened.

Buying a home against local pay, over time

Average house price divided by median full-time pay. Higher means harder to afford.

Cheltenham: 7.8 years of payLiverpool: 4.8 years of pay
Years of median pay needed to buy the average home in Cheltenham and LiverpoolCheltenham now 7.8, Liverpool now 4.8 years of pay.0×2.5×5×7.5×10×20052010201520202025Years of median pay needed to buy the average home in Cheltenham and LiverpoolCheltenham now 7.8, Liverpool now 4.8 years of pay.0×2.5×5×7.5×10×20052010201520202025
Show the figures
YearCheltenhamLiverpool
20057.0 years of pay4.9 years of pay
20107.0 years of pay4.3 years of pay
20157.4 years of pay4.1 years of pay
20208.1 years of pay4.1 years of pay
20257.8 years of pay4.8 years of pay

In 2005 a home cost 7.0 years of pay in Cheltenham and 4.9 years in Liverpool. In 2025 it was 7.8 years and 4.8 years.

Affordability has worsened more in Cheltenham over that time.

How rents have changed in each area

Average monthly rent for all property types, indexed so that 2015 is 100.

Cheltenham: 153Liverpool: 161
Rents in Cheltenham and Liverpool since 2015, indexed so that 2015 is 100Rents indexed to 2015 = 100. Cheltenham now 153, Liverpool now 161.100120140160180201620182020202220242026Rents in Cheltenham and Liverpool since 2015, indexed so that 2015 is 100Rents indexed to 2015 = 100. Cheltenham now 153, Liverpool now 161.100120140160180201520202025
Show the figures
YearCheltenhamLiverpool
2015100100
2016103103
2017106104
2018107104
2019108105
2020110106
2021113111
2022119119
2023127127
2024138138
2025146151
August 2026153161

In 2015 the average rent was £825 a month in Cheltenham and £567 in Liverpool. Now it is £1,261 and £913: up 53% in Cheltenham and up 61% in Liverpool. Rents have risen faster in Liverpool.

What your salary is worth in each area

Salary needed to afford the same kind of home (terraced), going by median prices and average rents.

Moving from Cheltenham to Liverpool

Earning in Cheltenham Equivalent to buy in Liverpool Equivalent to rent in Liverpool
£30,000 £16,000 £22,500
£40,000 £21,500 £30,000
£50,000 £27,000 £37,500
£60,000 £32,500 £45,000

Moving from Liverpool to Cheltenham

Earning in Liverpool Equivalent to buy in Cheltenham Equivalent to rent in Cheltenham
£30,000 £55,500 £40,000
£40,000 £74,000 £53,000
£50,000 £92,500 £66,500
£60,000 £111,500 £79,500
Prices are medians for each property type over the last 12 months of registered sales; types with fewer than 100 sales in either area are left out. Rents are ONS averages for the area. Pay is the median for full-time employees living in the area, before tax. Income needed is illustrative: it assumes a 10% deposit and a lender willing to lend 4.5 times income. Real lending depends on your circumstances. Salary equivalents compare housing costs only, not other living costs, tax or the pay you could earn in a new job.

All Cheltenham figures · All Liverpool figures