Pay vs Place

Bristol vs Swale: buying or renting a home

A typical terraced house costs £115,000 (43%) more in Bristol than in Swale. Measured against local pay, buying is harder in Bristol: it takes 9.6× median annual pay, against 6.9× in Swale.

Bristol, terraced
£380,000
Income typically needed: £76,000
Median full-time pay: £39,509
Swale, terraced
£265,000
Income typically needed: £53,000
Median full-time pay: £38,432

At a glance

Bristol Swale
Buying a home Expensive Fairly affordable
Renting a home Very expensive Expensive
Recorded crime High About average

Buying rates the typical price of all homes against median pay; renting rates a year of average rent against median pay; crime rates recorded crime per resident against the England and Wales average.

What the numbers say

Median full-time pay in Swale (£38,432) is 3% lower than in Bristol (£39,509), while a typical terraced house costs 30% less (£265,000 against £380,000). Set against local pay, Swale is the easier of the two for a typical earner to buy in.

Buying a terraced house takes 9.6× annual pay in Bristol and 6.9× in Swale. Renting one takes 61% of pay in Bristol and 36% in Swale. Both are harder in Bristol, and the gap is wider for renting.

Across all property types and measured against pay, Bristol is the 99th most expensive of 316 areas to buy in, and Swale is around the middle of 316 areas (145th most expensive). For renting against pay, Bristol is the 14th most expensive of 316 areas and Swale is around the middle of 316 areas (133rd most expensive).

Someone on £40,000 in Bristol would need about £28,000 in Swale to be equally placed to buy a terraced house, and about £23,000 to be equally placed to rent one. Keeping the same pay after a move to Swale would leave you better placed to buy. These figures compare housing costs only; they ignore other living costs and the pay you could earn in a new job.

Police recorded 131.0 crimes per 1,000 residents in Bristol and 85.5 in Swale, so recorded crime per resident is 35% lower in Swale. The biggest difference is in vehicle offences: 9.8 per 1,000 in Bristol against 3.8 in Swale.

Can a typical earner buy?

Terraced house Bristol Swale
Median full-time pay £39,509 £38,432
House price ÷ pay 9.6× 6.9×
Median pay as a share of income typically needed to buy 52% 73%
Rent a year as a share of median pay 61% 36%

Buying, by property type

Type Bristol Swale Difference
Detached £536,500 £445,000 -17% in Swale
Semi-detached £370,000 £325,000 -12% in Swale
Terraced £380,000 £265,000 -30% in Swale
Flat £265,000 £170,000 -36% in Swale

Renting, by property type

Type (average rent a month) Bristol Swale Difference
Detached £2,106 £1,578 -25% in Swale
Semi-detached £2,091 £1,243 -41% in Swale
Terraced £2,008 £1,151 -43% in Swale
Flat £1,508 £869 -42% in Swale

Crime

Police recorded 131.0 crimes per 1,000 residents in Bristol and 85.5 in Swale, so recorded crime per resident is 35% lower in Swale.

Police recorded crime per 1,000 residents Bristol Swale Difference
All recorded crime (excluding fraud) 131.0 85.5 -35% in Swale
Violence against the person 47.4 37.4 -21% in Swale
Sexual offences 5.2 3.7 -28% in Swale
Robbery 3.0 0.7 -76% in Swale
Residential burglary (per 1,000 households) 9.2 5.0 -46% in Swale
Vehicle offences 9.8 3.8 -61% in Swale
Theft from the person 0.8 0.2 -74% in Swale
Criminal damage and arson 10.7 10.9 +2% in Swale

Rates use resident population, so city centres and student areas show higher crime per resident than residents experience. Recorded crime also depends on reporting and police recording practice.

How prices have changed in each area

Average house price for all property types, indexed so that 2005 is 100. A line at 200 means prices have doubled.

Bristol: 227Swale: 187
House prices in Bristol and Swale since 2005, indexed so that 2005 is 100Prices indexed to 2005 = 100. Bristol now 227, Swale now 187.5010015020025020052010201520202025House prices in Bristol and Swale since 2005, indexed so that 2005 is 100Prices indexed to 2005 = 100. Bristol now 227, Swale now 187.5010015020025020102020
Show the figures
YearBristolSwale
2005100100
2006108105
2007121112
2008116110
200910397
2010112102
2011112101
2012114102
2013118105
2014131115
2015144124
2016164139
2017173151
2018180159
2019182159
2020189160
2021201169
2022222187
2023225187
2024224183
2025227184
12 months to July 2026227187

In 2005 the average home cost £154,224 in Bristol and £157,284 in Swale. Now it is £350,147 and £293,393: Bristol is up 127% and Swale is up 87%. Prices have risen faster in Bristol, so the gap between the two has narrowed.

Buying a home against local pay, over time

Average house price divided by median full-time pay. Higher means harder to afford.

Bristol: 8.9 years of paySwale: 7.5 years of pay
Years of median pay needed to buy the average home in Bristol and SwaleBristol now 8.9, Swale now 7.5 years of pay.0×2.5×5×7.5×10×20052010201520202025Years of median pay needed to buy the average home in Bristol and SwaleBristol now 8.9, Swale now 7.5 years of pay.0×2.5×5×7.5×10×20052010201520202025
Show the figures
YearBristolSwale
20057.0 years of pay6.6 years of pay
20106.8 years of pay6.0 years of pay
20158.1 years of pay6.6 years of pay
20209.0 years of pay7.9 years of pay
20258.9 years of pay7.5 years of pay

In 2005 a home cost 7.0 years of pay in Bristol and 6.6 years in Swale. In 2025 it was 8.9 years and 7.5 years.

Affordability has worsened more in Bristol over that time.

How rents have changed in each area

Average monthly rent for all property types, indexed so that 2015 is 100.

Bristol: 177Swale: 163
Rents in Bristol and Swale since 2015, indexed so that 2015 is 100Rents indexed to 2015 = 100. Bristol now 177, Swale now 163.100120140160180201620182020202220242026Rents in Bristol and Swale since 2015, indexed so that 2015 is 100Rents indexed to 2015 = 100. Bristol now 177, Swale now 163.100120140160180201520202025
Show the figures
YearBristolSwale
2015100100
2016108106
2017115112
2018118116
2019120119
2020125123
2021131128
2022143133
2023155141
2024165151
2025168160
August 2026177163

In 2015 the average rent was £1,064 a month in Bristol and £683 in Swale. Now it is £1,883 and £1,114: up 77% in Bristol and up 63% in Swale. Rents have risen faster in Bristol.

What your salary is worth in each area

Salary needed to afford the same kind of home (terraced), going by median prices and average rents.

Moving from Bristol to Swale

Earning in Bristol Equivalent to buy in Swale Equivalent to rent in Swale
£30,000 £21,000 £17,000
£40,000 £28,000 £23,000
£50,000 £35,000 £28,500
£60,000 £42,000 £34,500

Moving from Swale to Bristol

Earning in Swale Equivalent to buy in Bristol Equivalent to rent in Bristol
£30,000 £43,000 £52,500
£40,000 £57,500 £70,000
£50,000 £71,500 £87,000
£60,000 £86,000 £104,500
Prices are medians for each property type over the last 12 months of registered sales; types with fewer than 100 sales in either area are left out. Rents are ONS averages for the area. Pay is the median for full-time employees living in the area, before tax. Income needed is illustrative: it assumes a 10% deposit and a lender willing to lend 4.5 times income. Real lending depends on your circumstances. Salary equivalents compare housing costs only, not other living costs, tax or the pay you could earn in a new job.

All Bristol figures · All Swale figures