Pay vs Place

Ashford vs Liverpool: buying or renting a home

A typical terraced house costs £120,000 (73%) more in Ashford than in Liverpool. Measured against local pay, buying is harder in Ashford: it takes 7.6× median annual pay, against 4.4× in Liverpool.

Ashford, terraced
£285,000
Income typically needed: £57,000
Median full-time pay: £37,440
Liverpool, terraced
£165,000
Income typically needed: £33,000
Median full-time pay: £37,144

At a glance

Ashford Liverpool
Buying a home Expensive Fairly affordable
Renting a home Very expensive Fairly affordable
Recorded crime About average Above average

Buying rates the typical price of all homes against median pay; renting rates a year of average rent against median pay; crime rates recorded crime per resident against the England and Wales average.

What the numbers say

Median full-time pay in Liverpool (£37,144) is 1% lower than in Ashford (£37,440), while a typical terraced house costs 42% less (£165,000 against £285,000). Set against local pay, Liverpool is the easier of the two for a typical earner to buy in.

Buying a terraced house takes 7.6× annual pay in Ashford and 4.4× in Liverpool. Renting one takes 41% of pay in Ashford and 30% in Liverpool. Both are harder in Ashford, and the gap is wider for buying.

Across all property types and measured against pay, Ashford is the 79th most expensive of 316 areas to buy in, and Liverpool is the 27th least expensive of 316 areas. For renting against pay, Ashford is the 85th most expensive of 316 areas and Liverpool is the 115th least expensive of 316 areas.

Someone on £40,000 in Ashford would need about £23,000 in Liverpool to be equally placed to buy a terraced house, and about £29,000 to be equally placed to rent one. Keeping the same pay after a move to Liverpool would leave you better placed to buy. These figures compare housing costs only; they ignore other living costs and the pay you could earn in a new job.

Police recorded 65.3 crimes per 1,000 residents in Ashford and 124.1 in Liverpool, so recorded crime per resident is 90% higher in Liverpool. The biggest difference is in vehicle offences: 2.4 per 1,000 in Ashford against 5.3 in Liverpool.

Can a typical earner buy?

Terraced house Ashford Liverpool
Median full-time pay £37,440 £37,144
House price ÷ pay 7.6× 4.4×
Median pay as a share of income typically needed to buy 66% 113%
Rent a year as a share of median pay 41% 30%

Buying, by property type

Type Ashford Liverpool Difference
Detached £515,000 £380,000 -26% in Liverpool
Semi-detached £337,000 £240,000 -29% in Liverpool
Terraced £285,000 £165,000 -42% in Liverpool
Flat £175,000 £147,500 -16% in Liverpool

Renting, by property type

Type (average rent a month) Ashford Liverpool Difference
Detached £1,783 £1,225 -31% in Liverpool
Semi-detached £1,333 £1,008 -24% in Liverpool
Terraced £1,268 £917 -28% in Liverpool
Flat £1,045 £786 -25% in Liverpool

Crime

Police recorded 65.3 crimes per 1,000 residents in Ashford and 124.1 in Liverpool, so recorded crime per resident is 90% higher in Liverpool.

Police recorded crime per 1,000 residents Ashford Liverpool Difference
All recorded crime (excluding fraud) 65.3 124.1 +90% in Liverpool
Violence against the person 27.0 45.6 +69% in Liverpool
Sexual offences 2.9 4.1 +42% in Liverpool
Robbery 0.5 1.6 +220% in Liverpool
Residential burglary (per 1,000 households) 4.6 6.1 +33% in Liverpool
Vehicle offences 2.4 5.3 +125% in Liverpool
Theft from the person 0.3 1.2 +325% in Liverpool
Criminal damage and arson 7.0 10.3 +47% in Liverpool

Rates use resident population, so city centres and student areas show higher crime per resident than residents experience. Recorded crime also depends on reporting and police recording practice.

How prices have changed in each area

Average house price for all property types, indexed so that 2005 is 100. A line at 200 means prices have doubled.

Ashford: 191Liverpool: 183
House prices in Ashford and Liverpool since 2005, indexed so that 2005 is 100Prices indexed to 2005 = 100. Ashford now 191, Liverpool now 183.7510012515017520020052010201520202025House prices in Ashford and Liverpool since 2005, indexed so that 2005 is 100Prices indexed to 2005 = 100. Ashford now 191, Liverpool now 183.7510012515017520020102020
Show the figures
YearAshfordLiverpool
2005100100
2006107110
2007117117
2008113113
2009102104
2010110105
2011106101
201210999
201311499
2014121103
2015131107
2016143110
2017152115
2018159121
2019161123
2020163128
2021173148
2022188161
2023190163
2024188166
2025189179
12 months to July 2026191183

In 2005 the average home cost £180,701 in Ashford and £99,018 in Liverpool. Now it is £345,734 and £181,637: Ashford is up 91% and Liverpool is up 83%. Prices have risen faster in Ashford, so the gap between the two has widened.

Buying a home against local pay, over time

Average house price divided by median full-time pay. Higher means harder to afford.

Ashford: 9.1 years of payLiverpool: 4.8 years of pay
Years of median pay needed to buy the average home in Ashford and LiverpoolAshford now 9.1, Liverpool now 4.8 years of pay.0×2.5×5×7.5×10×20052010201520202025Years of median pay needed to buy the average home in Ashford and LiverpoolAshford now 9.1, Liverpool now 4.8 years of pay.0×2.5×5×7.5×10×20052010201520202025
Show the figures
YearAshfordLiverpool
20058.0 years of pay4.9 years of pay
20108.1 years of pay4.3 years of pay
20158.5 years of pay4.1 years of pay
20209.8 years of pay4.1 years of pay
20259.1 years of pay4.8 years of pay

In 2005 a home cost 8.0 years of pay in Ashford and 4.9 years in Liverpool. In 2025 it was 9.1 years and 4.8 years.

Affordability has worsened more in Ashford over that time.

How rents have changed in each area

Average monthly rent for all property types, indexed so that 2015 is 100.

Ashford: 164Liverpool: 161
Rents in Ashford and Liverpool since 2015, indexed so that 2015 is 100Rents indexed to 2015 = 100. Ashford now 164, Liverpool now 161.100120140160180201620182020202220242026Rents in Ashford and Liverpool since 2015, indexed so that 2015 is 100Rents indexed to 2015 = 100. Ashford now 164, Liverpool now 161.100120140160180201520202025
Show the figures
YearAshfordLiverpool
2015100100
2016103103
2017108104
2018112104
2019114105
2020116106
2021119111
2022127119
2023134127
2024146138
2025157151
August 2026164161

In 2015 the average rent was £762 a month in Ashford and £567 in Liverpool. Now it is £1,248 and £913: up 64% in Ashford and up 61% in Liverpool.

What your salary is worth in each area

Salary needed to afford the same kind of home (terraced), going by median prices and average rents.

Moving from Ashford to Liverpool

Earning in Ashford Equivalent to buy in Liverpool Equivalent to rent in Liverpool
£30,000 £17,500 £21,500
£40,000 £23,000 £29,000
£50,000 £29,000 £36,000
£60,000 £34,500 £43,500

Moving from Liverpool to Ashford

Earning in Liverpool Equivalent to buy in Ashford Equivalent to rent in Ashford
£30,000 £52,000 £41,500
£40,000 £69,000 £55,500
£50,000 £86,500 £69,000
£60,000 £103,500 £83,000
Prices are medians for each property type over the last 12 months of registered sales; types with fewer than 100 sales in either area are left out. Rents are ONS averages for the area. Pay is the median for full-time employees living in the area, before tax. Income needed is illustrative: it assumes a 10% deposit and a lender willing to lend 4.5 times income. Real lending depends on your circumstances. Salary equivalents compare housing costs only, not other living costs, tax or the pay you could earn in a new job.

All Ashford figures · All Liverpool figures